I was reading a lengthy article on the Google blog about the importance of their existance in rapid expansion of the internet, and this paragraph stuck out to me as how we fit into their picture:
Systems that facilitate high-quality content creation and editing are crucial for the Internet's continued growth, because without them we will all sink in a cesspool of drivel. We need to make it easier for the experts, journalists, and editors that we actually trust to publish their work under an authorship model that is authenticated and extensible, and then to monetize in a meaningful way. We need to make it easier for a user who sees one piece by an expert he likes to search through that expert's entire body of work. Then our users will be able to benefit from the best of both worlds: thoughtful and spontaneous, long form and short, of the ages and in the moment.