By January 2010, Techno Monkey Media will have enough business to maintain four full-time positions. At this time, we will need to move our business into an office space to allow us to continue growing.
Techno Monkey Media (TMM) is a 50/50 partnership between John Romein and Paul Romein formed to provide video and photo production services to three market segments. The first focus is corporate video which consists of making videos of conferences and company events, documentaries, biographies, and commercials. The second focus is on dance studios in the lower mainland. For several years, TMM has been providing video services to dance studios, recording their recitals and competitions for distribution on DVD. The final focus is providing wedding photography and video bundles to younger couples. Our business is powered by young team members with excellent commitment to creativity, technical skill, and quality. We innovative ways to use today’s readily available communications technologies to provide extra value to the consumer such as same day online project management for corporations, one hour turnaround for dance competition DVDs at the event, and wedding video edits ready to display at the reception. We are also a one-stop company that can create the desired end product that a consumer or company wants like finishing and printing a wedding photo album, formatting video to deploy on the web or duplicating DVDs.
The company has been operating seriously for 2 years and in this time it has continued to see business growth even though the pricing is middle to high for the type of business and end products. Positive word of mouth referrals are provided in abundance. TMM has realized that it has unrealized growth potential and has undergone branding for the first time, making it more recognizable. The company has established its core vision and mission which is passionately shared between the current team members and primary contractors.
The following is a list of staff that work within the company, with a list of their primary roles below. The percentages are estimates on how much of their time they are expected to devote to the specific role.
- Office Manager [30%]
- Corporate Sales Lead [20%]
- Dance Sales Lead [20%]
- Wedding Sales [20%]
- Fullfillment [10%]
In the early months of 2009, we are shifting the Wedding Sales over to Tim, and in early 2010 we plan to bring in a position to take over corporate sales, moving John off of it, freeing John to increase focus on Dance Sales.
- Video Production Lead [90%]
- Technical Support [5%]
- Web Design [5%]
Paul is the team lead for any video production needs in regards to pre-production, production, and post-production. His other skills range all over the map from graphic design to web design, to technical management.
- Wedding Sales [45%]
- Photography Lead [30%]
- Video Editor [5%]
- Web Design [20%]
Tim specializes as our photography lead, and is being trained as the wedding sales lead. His other skills are in graphic design, 3d modeling, and web design.
- Video Editor [80%]
- Graphics Design [10%]
- Sound Designer [10%]
Spencer specializes in sound design.
- Video Editor [100%]
Corinne is a skilled video editor and more.
The following document headings are the target dates for achieving the goal described.
Document last updated: December 2008
- Increase company GROSS income to $210,000
- Maintain three full-time staff
- Estimated one half salary in contractors
Our goal for 2009 is to leap the company forward with the goal of exceeding $200,000. We spent a great deal of time in the end of 2008 structuring the company and designing things such as this knowledge base, a project management tool, a new logo, and more back-end documenting like a mission statement, our values, a marketing strategy, and really dove into documenting processes and procedures. We believe that with all these new tools, we will be able to focus on driving our business to new heights, and the $200,000 range is completely within our grasp.
- Bring in full time position to take over corporate sales
- Move into office building
By the early months of 2010, we plan to bring in a fourth full-time position, with their sole focus to take on larger corporate contracts. Over several months, we would move John off corporate sales, allowing him to focus on the dance division.
At this point in the life of our company, we see it fit that we will need to move into an office building in an industrial park near Port Coquitlam. Specifics on this expansion should become a focus towards the end of 2009, as we see ourselves reaching our goal.
- Increase company GROSS income to $420,000
- Maintain four full-time staff
- Estimated one full salary in contractors
With the new expansions in staffing and a new office, we see ourselves being able to double our GROSS income this year.
- Increase company GROSS income to $840,000
- Maintain five full-time staff
- Estimated two salaries in contractors
Again, with the increase in staff, we plan to continue doubling our GROSS income.
- Increase company GROSS income to $1,500,000
- Maintain seven full-time staff
- Estimated two salaries in contractors
By the end of 2012, we can see ourselves breaking into a million dollar company, pulling a total of 1.5 million by the end of the year.
- Increase company GROSS income to $2,437,000
- Maintain nine full-time staff
- Estimated three salaries in contractors
Continuing along our path of growth, we see ourselves doubling our GROSS income once again.